Hanbok Photoshoot at Goguan Studio in Seoul

Professor Oh February 10, 2014 8

Ladies and gentlemen, are you curious to try on hanbok? Head over to Goguan Studio in Insadong, a street home to Korea’s traditional arts and crafts, cozy cafes, diverse street foods, restaurants that serve parades of colorful dishes and alleys that lead to smile-inducing surprises. Needless to say it’s one of my top five favorite areas in Seoul. No matter how many times you visit, there’s something new to discover.

Goguan Studio is near Tapgol Park, thus is located closer to Jongno 3-ga Station (exit 1) than Anguk Station (exit 6). Enter through the left corner of the building and walk up to the second floor. Here’s the address: 2F, 143 Insadong, Jongno-gu, Seoul, Korea.

Remember to make a reservation before you go! You can reserve a spot on their website or call them at 101-09-83326.

goguan studio hanbok front

Once you enter Goguan Studio, let the workers know. You’ll then chill out in the Waiting Area on the third floor. The walls and ceilings are covered with writings left by customers.

waiting area

To leave your own message, head over to the ink station. Paper and brushes are ready for action. On the right is a collection of eight traditional teas. However the particular day my friends and I went, the containers were empty.

goguan studio waiting area

I recommend arriving 30 minutes before your reservation. This will give you time to choose your preferred hanbok and to look at photos of previous customers.

royal hanbok for women

Men can choose to be a king, warrior, yangban and many more. Pose with a sword or keep it simple and mighty with your fists on your thighs (see photo below for reference).

mens hanbok

Didn’t have time to grow your facial hair? No problem. The makeup artists will happily stick one on you.

hanbok album

The ladies can choose to wear the following types of hanbok: palace, marriage, basic and giseng (Korean entertainers). I had to go with the giseng hanbok. When else can you sport such a huge headpiece with so many ornaments?

hanbok options

For the full list of options, male and female, click here.

Getting your makeup and hair done is not mandatory and comes at an additional cost. My philosophy: wearing an outfit without the proper makeup and hair is like half-cooking a chicken.

The makeup costs 15,000 won (about $15 USD). According to your choice of hanbok, the artist will apply foundation, powder, eye-shadow, eyeliner, false eyelashes, blush and lip color. Doing your hair will cost 5,000 won.

Off to the Selfie Photo Area! There are themed rooms where you can shoot photos with your own camera and phone. The following photos are taken at the Selfie Area.

giseng hanbok

giseng pose

gisaeng pose

My friends and I. They both chose the royal hanbok. As a giseng I happily pour tea for them.

hanbok photoshoot three hanbok

royal and giseng hanbok three

royal red blue hanbok

royal hanbok pose

royal and giseng hanbok

kiseng pose


My friend readjusting her hairpiece. She makes such a pretty princess, doesn’t she? :)

hanbok royal getting ready

Our official hanbok photo taken by Goguan Studio. We’re going to show this one to our grandchildren some day.

goguan studio hanbok photo

There are other hanbok studios scattered around Seoul. As much as I like to try new places, I’d come back to Goguan Studio for another round. Bring your family, friends or significant other to make some fun memories :)


  1. Telilah May 26, 2014 at 6:59 pm - Reply

    Hey Professor Oh! I was walking back from insadong after I had a stamp made ^.^ and saw your video on a loop!!! They must have been really proud to have you at Goguan Studio!! I took a picture but don’t know how to post here.

  2. Myanh T February 13, 2014 at 6:14 am - Reply

    Wow you guys seemed to have a lots of fun :) the pictures turned out lovely.My fiancé and I will definitely go there when we’re in Seoul this May.I just want to ask you what lens you use for your own camera?The pictures looked so clear and lovely :) please let me know.Thanks xx

  3. kevi February 12, 2014 at 2:48 pm - Reply

    Do these places usually have smaller hanbok?
    Like how hard would it be to find a usa XL ? I know i’ve yet to find hanbok online that are larger then a medium.

  4. Rico February 11, 2014 at 5:43 pm - Reply

    What a great photoshoot, all three look awesome!

    And the professor forgot to put on her glasses at the end of the video ;;)

  5. Jose February 11, 2014 at 12:08 pm - Reply

    wow wow wow que hermosas muñiquitas!!!!……

  6. Lady G. February 11, 2014 at 1:56 am - Reply

    Wonderful pictures! What an awesome photo studio. It would be great if Koreatown in Manhattan had one of these places. I have to visit there soon.

  7. Gabe Santiago February 10, 2014 at 9:28 pm - Reply

    Goguan Studio is such a groovy place, in a real cool neighborhood! Reminiscent, after a fashion, ha-ha, of New York’s Greenwich Village; though the “Big Apple”‘s got nothing on Seoul » Jongno-Gu » Insa-Dong (인사동)
    - Republic of Korea ~ South Korea ~ 대한민국! Professor; you & Una & your anonymous friend, are the very image of old-world Korean royalty! “Lovely” doesn’t quite do it justice, in describing you three lovely ladies! 아름다운 여성!

  8. Mojo February 10, 2014 at 9:19 pm - Reply

    Sweet babies!

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